Dienstag, 28. Dezember 2010

2011, Make It or Break It for EVs

The end of this year brought with it the launch of the world's first two electric vehicles for the masses, built by established manufacturers. The Nissan Leaf and the Chevrolet Volt are hoped to be the ushers of a new era in auto transportation, one which would rely more on green power than on fossil fuels.

What they will manage to achieve, if anything, will become obvious next year, Pike Research predicts. With the world's automotive industry having already decided to go the EV way, all that's left to do is convince the consumers that electricity is, if not the best, the only way to ditch, over time, the bad habits of the past century.

The study published this week by Pike Research tries to make a few predictions on how the market will behave next year, when EVs are still in their infancy. The top predictions made by Pike Research are listed below.


  • range anxiety will prove to be more fiction than fact
  • automakers will get pushback from EV owners regarding the length of time it takes to fully charge a vehicle
  • many EV charging stations will spend the majority of their time idle
  • the landscape for charging equipment will undergo a seismic shift as the category swiftly moves toward becoming a commodity market
  • the majority of people who drive a plug-in vehicle won’t own it
  • fuel cell vehicles will be sold to fleets and consumers in small but growing numbers.

“The automotive industry is bedeviled by fundamental questions of how consumers will accept and use electric vehicles,” 
said senior analyst John Gartner. “These questions can only be answered through real-world experience that is gained from commercial launches. 2011 is the year in which many of these answers will come into greater focus.”




Source: http://www.autoevolution.com

Mittwoch, 1. Dezember 2010

Renault to launch first European iAd for new Twizy EV



When Apple's mobile iAds launch in Europe this week, one of the companies with a campaign will be French automaker Renault. It's fitting that Renault will be promoting its new two-seat electric city car, the Twizy, with its iAd since its alliance partner Nissan was the first to use iAds earlier this year to plug the Leaf EV. 

Electric vehicles are certainly in the early adopter stage right now, and iPhone and iPad users are generally seen as more willing to try something new. Many of the coming wave of electric vehicles will also be relying on smartphone apps to help drivers find available charging stations and monitor the charging status of their cars. 

The new iAd will include content to try and counter some of the perceived myths about electric vehicles, including a calculator that allows users to determine how much they can charge their car while doing various tasks like grocery shopping. 





Source: http://www.tuaw.com/2010/12/01/renault-to-launch-first-european-iad-for-new-twizy-ev/#continued